Google Touts Pixel 11's Ability to Reduce Digital Distractions with Ambitious New Campaign

Google has launched a global marketing campaign to promote its Pixel 11 series of phones as a tool for reducing digital distractions. The campaign, called 'Reclaim The Moment,' highlights features such as HiLight LED technology and ambient lights that allow users to stay in the moment while still receiving notifications.

The campaign includes a new spot featuring four-time NBA Champion Stephen Curry, who demonstrates how the Pixel 11 can help users set boundaries and remain connected without being constantly disrupted by technology. The ad encourages viewers to 'ask more of their phones' with the brand's slogan introduced in 2025.

The Pixel 11 series features a new hardware notification feature that uses the phone's flash to alert users when a favorite contact tries to call, allowing them to keep the phone face down and stay present. The campaign will run across various platforms including broadcast, online video, social channels, and retail.