Google Unveils AI-Powered Tools for Advertisers

Google has announced that it will roll out artificial intelligence (AI) and agentic experiences for Google Ads and Google Analytics to help advertisers perform tasks and uncover insights faster.

The new dashboards will enable advertisers to see and analyze changes in Google Ads, with one for Google Analytics coming soon. They will also give advertisers the ability to evaluate campaign performance because reporting should be intuitive and easy, according to Josh Moser, senior director of product management at Google.

The AI dashboards will allow advertisers to create visual performance reports using simple natural-language prompts from raw data, giving them full visuals with simple text prompts. Each report will automatically generate a real-time summary explaining the 'why' behind the data, helping advertisers easily understand campaign performance or make a case for a new campaign idea.

The features aim to ease repetitive tasks, streamline workflows, and speed campaign creation. They are also intended to add data insights and analytics to improve targeting, maximize budget efficiency, and increase overall campaign performance.