Google Unveils Hourly AI Weather Forecasts for Targeted Advertising
Google has introduced WeatherNext 3, an advanced AI weather forecasting model that generates predictions every hour using live satellite data. This new model is a significant improvement over previous models, which updated every six hours and used government-produced datasets.
The high-resolution forecasts will now power Google Search, Gemini App, Google Maps, and the Google Maps Platform, providing users with more accurate and timely weather information. The WeatherNext 3 model includes real-time satellite data, precise precipitation forecasting, and clean energy variables.
Developers and researchers can access real-time data via BigQuery, Earth Engine, and Google Cloud Storage (GCS). Google's blog post highlights the significant impact of weather on billions of daily decisions, from agriculture to global supply chains, clean energy production, and national economies.