Google Unveils Latest Pixel Phones with Enhanced AI Features
Google has unveiled its latest lineup of Pixel phones, featuring slimmer cameras and more AI features. The new models include the Pixel 11, Pixel 11 Pro, and Pixel 11 Pro XL, with prices starting at $900, $1,100, and $1,300, respectively. In addition to improved camera capabilities, the new phones offer enhanced battery life, faster wireless charging, and increased storage capacity.
The company has emphasized its focus on AI features, including a tool called HiLight that allows users to assign colors to favorite contacts and have their phone light up when they call. The Pixel Pro Fold starts at $1,900, a $100 increase from last year's prices. Google is also offering a free six-month subscription to its AI Pro plan for buyers of the more expensive models.
Andrew Cornwall, senior analyst at Forrester, noted that 'Google continues to tout new software features, primarily around AI, as the reason to upgrade.' The company has been steadily increasing the amount of AI on its Pixel phones since 2023. In contrast, Apple announced new AI advances in June, focusing on how the technology can help with people's day-to-day lives.