Google Wins Auction for Spirit Airlines Business Data with $10M Bid
Google has emerged victorious in a bankruptcy auction for Spirit Airlines' business data, agreeing to pay $10 million for deidentified information. The auction took place on Friday and saw Google outbid Mercor.io Corporation's alternate bid of $7.5 million. The sale agreement requires all data to be deidentified before transfer to Google.
The data includes emails, calendar information, chats, documents, and spreadsheets from Spirit Airlines' business operations. As part of the deal, Google commits to maintaining the data in deidentified form and will not intentionally associate it with any person or household.
Spirit Airlines retains the right to keep copies of the data solely for winding down its business or complying with legal requirements. The carrier may sell its customer data list, which includes individual traveler spending aggregated by year, to third parties in hospitality or travel industries.