Google Wins Ruling in Antitrust Case, Keeps Ad Tech Business Intact

A federal judge has ruled that Google does not have to break up its advertising technology business after finding last year that the search giant held an illegal monopoly over the industry.

U.S. District Judge Leonie Brinkema rejected the Department of Justice’s (DOJ) request to force Google to sell off its AdX exchange business, which connects publishers selling ad space online to advertisers.

The judge also declined to require Google to open-source the technology behind DoubleClick for Publishers (DFP), its publisher-side platform, or potentially divest the business. However, Brinkema accepted 'most of the parties' proposed behavioral remedies', but these specifics remain under seal in the judge's opinion.