Google Wins Spirit Airlines' Data Archive Auction for $10 Million

Spirit Airlines' massive data archive has been sold to Google for $10 million in an unusual bankruptcy auction. The sale includes over 100 million internal emails, 500 million Microsoft Teams messages, and more than 175,000 employee records dating back to 1986.

The package also contains 7.2 billion records tracking competitor flight activity and 7.5 billion passenger transaction records dating to 2008, along with material related to revenue, aircraft operations, marketing campaigns, fraud investigations, and pricing strategy.

However, the sale excludes Spirit's core customer database, which includes about 97.5 million passenger profiles and 50.2 million records tied to the Free Spirit loyalty program.