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Google's $1.65 Billion Bet on YouTube Pays Off Big Time
In 2006, Google acquired YouTube for $1.65 billion in an all-stock deal.
The purchase has proven to be a game-changer for Alphabet, with YouTube now driving nearly $93 billion in revenue as the main driver of its business.
YouTube's growth shows no signs of slowing down, with 13.8% market share in the streaming industry and over 1.7 billion unique viewers worldwide during the World Cup tournament this year.
The platform has successfully adapted to changing viewer habits, shifting towards short-form content, which now dominates the media landscape.