Google's European Search Changes Criticized by Tech Giant Itself

Google has made significant changes to its search results in Europe to comply with the European Union's Digital Markets Act (DMA). According to Reuters, the tech giant says this will worsen the user experience for Europeans.

The changes give more prominence to price comparison sites like Expedia and Booking.com, while favoring specialized search engines over local businesses. Google's algorithm will determine the rankings of these new top results.

Google was fined $534 million in July after the European Commission found the company had favored its own services in shopping, hotels, transport, and sports results in search results.

The commission gave Google 60 days to comply with the DMA or risk periodic penalty payments of up to 5% of its total global turnover. Google's senior vice-president, knowledge and information, Nick Fox said in a statement that these changes will 'degrade the user experience for Europeans'.