Google's Mysterious Ranking Update Causes Chaos and Reversal
Google's search ranking update on September 4th caused significant drops in visibility for several large websites, according to Glenn Gabe. The impact was so severe that some sites saw their traffic plummet by as much as 80%. However, a reversal of this scale occurred on September 13th, with many of these same sites experiencing a dramatic recovery.
Gabe noticed the trend in his analysis and shared it on Twitter, where he posted charts showing the sudden drop and subsequent rebound. The affected websites saw not only their search visibility plummet but also their Discover traffic decline significantly.
Users on WebmasterWorld discussed the possible explanations for this phenomenon, but no clear consensus emerged. Some speculated that the reversal could be due to a change in Google's algorithms or a manual intervention by the company's team.