Google's New Campaign Tries to Reduce Digital Distractions with Pixel Phones
Google has launched a global marketing campaign aimed at reducing digital distractions and promoting less screen time. The 'Reclaim The Moment' campaign focuses on the new Pixel series of phones, which features HiLight LED technology and ambient lights built around the rear camera flash.
The campaign encourages users to stay present in the moment while minimizing notifications and interruptions. Google's latest spot, 'Uninterrupted', features NBA champion Stephen Curry as he tries to get the attention of two friends dining at a restaurant, but they remain oblivious to his attempts.
The feature allows users to keep their phone face down and focused on what matters most, without constantly managing their device. The global campaign will run across various platforms, including broadcast, online video, social channels, and retail.