Google's Nexus Legacy: A Tale of Lost Enthusiasm and Priorities Gone Wrong
The demise of Google's Nexus series has left fans like Ismar missing out on what made it special. Nexus phones were built in collaboration with major Android brands, offering a clean and stock version of Android that enthusiasts fell in love with.
Nexus phones offered excellent software and value, with the LG-built Nexus 4 being a huge commercial hit at just $299. It had impressive hardware specs and was priced significantly lower than other unlocked flagships.
However, when Google shifted its focus to Pixel devices in 2016, Ismar lost interest. The new direction prioritized AI over building great phones, which didn't appeal to him. Despite initial success with the first few generations of Pixel devices, the line-up became less compelling compared to other Android brands.
The shift towards on-device AI and Google services has alienated fans who preferred the clean and stock Android experience. The Pixel OS is now heavily focused on AI features, which may not be appealing to everyone. Moreover, the Tensor chips in Pixel phones still can't quite keep up with Qualcomm's chips, holding them back.