Google's Pixel Price Hike Sparks Apple iPhone 18 Pro Pricing Speculation
Google has raised the price of its latest smartphones by $100 across the board, making them more expensive than last year's models. The Pixel 11 and Pro versions now start at $899 and $1,099 respectively, while the Pro XL and Fold models cost $1,299 and $1,899.
This increase may hint at what Apple will do with its upcoming iPhone 18 Pro models, which could be up to $300 more expensive than their predecessors. However, Apple has managed to negotiate lower prices for some components, which may help mitigate the impact of higher RAM costs.
Google's decision to raise prices and reduce RAM in some models is likely a cost-cutting measure due to rising memory prices. The company emphasized trade-in offers on its product page, making it harder for customers to see the full price of the devices. Apple also uses trade-in offers and monthly financing options when launching new iPhones.