Google's Product Approval Process Slowing Down Small Businesses Ahead of Back-to-School Sales

Small businesses are facing a worrying issue with Google's product approval process, which is impacting their ability to prepare for back-to-school sales. According to reports, the issues have been ongoing since July 30, 2026, with multiple countries' businesses reporting the same glitch.

Google has not yet publicly acknowledged the issue, leaving small businesses frustrated and unsure of how to proceed. With many relying heavily on Google's approval process for traffic to their products and services, any delays can have significant consequences.

Experts advise against resubmitting products in an attempt to get them approved, as this can reset the clock and cause further delays. Instead, businesses should continue updating their sites as usual and check trusted SEO communities to see if others are facing similar challenges.