Google's Screenless Fitbit Air Takes Aim at Apple Watches and Whoop

The Google Fitbit Air is a screenless fitness and health tracker that may be about to shake up the market. The device, which launches on May 19 for $99.99, has some features that could tempt users away from their Apple Watches or Whoop fitness trackers. One of these features is the Google Health Coach, an AI personal trainer that uses data collected by the Fitbit Air to make personalized workout and health recommendations.

The Health Coach can take into account a user's sleep cycle, local weather, and medical history when designing workouts. This level of personalization could set it apart from similar offerings. Users will be able to access this feature through their phone or the Google Health app, where they can also use voice or text chat with the AI coach.

Another advantage of the Fitbit Air is its lightweight design, which weighs in at just 12 grams. This makes it significantly lighter than the Whoop 5.0 and MG, and gives it a size and weight advantage over smartwatches. Despite this small size, the Air can still measure heart rate, blood oxygen levels, sleep stages, and more.