Gorilla Commerce Expands to Walmart Stores with Successful Launch
Gorilla Commerce, an e-commerce company that started on Amazon in 2014 with a single product, has successfully expanded to Walmart stores. The company's revenue is reportedly in the 'couple hundred million dollars range' and it now houses multiple brands, including Gorilla Grip.
The CEO of Gorilla Commerce, CJ Bilangino, stated that the company prides itself on responding quickly to customer feedback, which has been a key factor in its success. He also mentioned that the company does everything from product development to advertising in-house.
Gorilla Grip, one of the brands under Gorilla Commerce, was launched on Amazon Canada first as a test run before expanding to Walmart's third-party marketplace. The brand then started selling through Walmart stores after two years, with over 2,600 locations carrying its products.