Hard Rock Cafe and Coca-Cola Launch Global Music Competition for Emerging Artists
Hard Rock Cafe and Coca-Cola have launched a global music competition called Hard Rock Rising. The contest spans 34 countries and involves 64 Hard Rock Cafe locations, giving emerging artists a chance to launch their careers.
The competition is the result of a partnership between the two brands, with both Hard Rock Cafe's and Coca-Cola's platforms being used to promote it. This includes a limited-time menu at participating cafes featuring cocktails made with Coca-Cola products, as well as merchandise available at Rock Shops and online.
Artists can apply for the competition by submitting two original songs, and will be judged on their performances at participating Hard Rock Cafe locations. The winner of each location will advance to a global round, where they will compete against other winners from around the world.
The grand prize includes a recording session with Coke Studio, $10,000 in cash, and a performance at Hard Rock Orlando. The competition is open now through August 18, with live rounds taking place on September 2, 9, 16, and 23.