Hard Rock Cafe and Coca-Cola Launch Global Music Competition for Emerging Artists

Hard Rock Cafe and Coca-Cola have launched Hard Rock Rising, a global music competition for emerging artists. The contest spans 34 countries and 64 Hard Rock Cafes, giving local musicians a chance to perform on iconic stages.

The grand prize includes a Coke Studio recording session, $10,000, and a performance at Hard Rock Orlando. Artists can submit their original songs through August 18, with live competition rounds running from September 2 to October 5.

According to Eric Martino, President of Hard Rock Cafe and Retail, the mission is to empower emerging artists to perform their original music and provide a platform for them to be seen, heard, and celebrated in their communities.