Hard Rock Cafe and Coca-Cola Unveil Global Music Competition

Hard Rock Cafe and Coca-Cola have partnered to launch Hard Rock Rising, a global music competition that spans 34 countries and 64 Hard Rock Cafes. The initiative aims to provide emerging artists with a career-launching platform.

The competition will unfold as a series of live performances at participating cafes, where local fan votes will advance artists round by round. The Coke Studio team will select one grand prize winner who earns a recording session, $10,000, a performance at Hard Rock Orlando, and more.

Artist submissions are open now through August 18, with four live competition rounds running from September 2 to October 5. The global winner will be announced on October 5.