Hard Rock Cafe Teams with Coca-Cola for Emerging Artist Music Competition
Hard Rock Cafe and Coca-Cola have teamed up to launch Hard Rock Rising, a music competition for emerging artists. The competition spans 34 countries and 64 Hard Rock Cafes, giving local singer-songwriters, bands, and DJs a chance to showcase their talent.
The contest unfolds as a series of performances at participating cafes, with local fan votes advancing artists round by round. One grand prize winner will earn a recording session, $10,000, a performance at Hard Rock Orlando, and more.
Artist submissions are open now through August 18, with live competition rounds running September 2, 9, 16, and 23. The global winner will be announced October 5.
This partnership taps into Hard Rock's iconic stages and Coca-Cola's production expertise to transform talented musicians into the next generation of recording artists, said Rob Rettberg, executive producer at Coke Studio.