Hard Rock Cafe Teams with Coca-Cola to Launch Global Music Competition

Hard Rock Cafe and Coca-Cola are teaming up to launch Hard Rock Rising, a music competition that spans 34 countries and 64 of their locations. The goal is to give emerging artists a career-launching stage.

The two brands have been involved in the music industry for decades - Hard Rock has hosted breakthrough artists and legends at its cafes for over five decades, while Coca-Cola has created a global platform for musicians through Coke Studio L.A. Live.

Rising artists worldwide can enter Hard Rock Rising by submitting two original songs. A grand prize package includes a recording session with the Coke Studio team, $10,000, a performance at Hard Rock Orlando, and more.

The competition will unfold as a series of performances at participating cafes. Local fan votes will advance artists round by round, with the Coke Studio team selecting one grand prize winner on October 5.