Hashgraph Group, Merck Pilot Cocoa Traceability Solution for Farm-to-Consumer Transparency
The Hashgraph Group and Merck have developed a solution to improve cocoa traceability from farm to consumer. The pilot project, supported by PwC Germany, combines TrackTrace's digital product passport platform with Merck's M-Trust physical authentication technology.
The solution addresses the complexity of cocoa supply chains, where millions of smallholder farms produce most of the world's cocoa before it reaches processors and brands. By linking each physical batch to a trusted digital identity, the solution enhances traceability, auditability, and stakeholder transparency across the value chain.
The initiative responds to rising regulatory pressure and data fragmentation in cocoa supply chains. It also supports the European Union's EUDR regulations, which require deforestation due diligence and Digital Product Passports under ESPR.