Hindustan Coca-Cola Beverages Appoints Sunil Pissay as Vice President, Modern Trade

Hindustan Coca-Cola Beverages (HCCB) has appointed Sunil Pissay as Vice President, Modern Trade, marking a significant milestone in his leadership journey spanning over 25 years. Pissay brings extensive expertise across sales, strategy, distribution, and route-to-market, revenue growth management, channel and customer marketing, new product development, digital transformation, and profit and loss (P&L) management.

Pissay has built a long-standing association with HCCB, holding multiple commercial and business leadership positions across markets and functions. Most recently, as Zonal Vice President, Metros, he was responsible for driving General Trade and Modern Trade business with a turnover of approximately ₹2,100 crore, while strengthening market share, expanding distribution, and enhancing execution across Modern Trade and special channels.

Pissay's association with the Coca-Cola system extends further back through various roles, including National Head, Market Execution and Capability Development, General Sales Manager, and Channel Marketing Manager. He also spent over a year with The Coca-Cola Company in Shanghai as Director, Route to Market and Distribution, providing functional leadership for the China market.

Pissay's experience spans both consumer marketing and large-scale beverage distribution. He has completed a Strategic Retail Management program from the Indian School of Business. With his deep understanding of evolving retail channels, customer engagement, and commercial execution, Pissay is positioned to lead HCCB's Modern Trade growth agenda across established and emerging channels.