HM Optimisation mBrain Offers Alternative Search Traffic Service for Local Contractors

HM Optimisation mBrain has launched a new search traffic service for local contractors, providing an alternative to Google's advertising auction system. This service allows businesses to acquire search traffic at a fixed price per click, rather than competing in a bidding war with other advertisers.

The service is designed for local contractors operating in competitive markets, including roofers, plumbers, HVAC installers, electricians, and other service-based businesses. By analyzing search markets, HM Optimisation mBrain identifies opportunities where businesses can obtain additional search traffic without having to compete directly with larger advertisers.

The fixed-cost approach can be particularly useful for contractors operating in local markets where Google Ads costs can fluctuate significantly. For example, a roofing company can use the service to pursue search traffic associated with its target service area without having to continually increase its advertising budget.