Home Credit Taps Ex-Google Executive as Marketing Chief

Home Credit Philippines has appointed Gabriel 'Gabby' Roxas as its new Chief Marketing Officer, effective August 3. With over two decades of marketing and business leadership experience spanning technology and consumer goods, Roxas brings a wealth of knowledge to the role.

Roxas most recently served as Google Vietnam, Philippines, and South Asia Frontier head of marketing. His career also includes leadership experience at Johnson & Johnson, Coca-Cola, and Procter & Gamble.

As Chief Marketing Officer, Roxas will oversee marketing strategy, brand development, customer engagement, and growth initiatives for Home Credit Philippines. The company offers financing through over 18,000 partner stores nationwide, covering products ranging from smartphones and laptops to appliances, furniture, bicycles, electronics, and hardware.