Home Credit Taps Marketing Veteran Gabby Roxas as New CMO

Home Credit Philippines has announced Gabriel 'Gabby' Roxas as its new Chief Marketing Officer, effective August 3, 2026. Gabby comes with over 20 years of marketing and business leadership experience across global organizations including Google, Johnson & Johnson, Coca-Cola, and Procter & Gamble.

In his previous role, he served as Head of Marketing for Google Vietnam, Philippines, and South Asia Frontier. As the new CMO, Gabby will lead Home Credit's marketing strategy, brand development, customer engagement, and growth initiatives.

Gabby expressed his excitement to be part of an organization that helps millions of Filipinos access opportunities and create customer-focused solutions through continuous innovation.