Home Depot Taps Christine Foster as New Leader of In-House Media Arm

Home Depot has appointed Christine Foster as the new general manager of its in-house media and marketing arm, Orange Apron Media (OAM). Foster will assume her new role on September 8.

OAM is Home Depot's media network that partners with home improvement brands to coordinate advertisements in stores and online channels. In her new position, Foster will lead the strategy and growth initiatives of OAM, focusing on accelerating revenue growth and expanding brand partnerships.

Foster joins OAM from Kroger Precision Marketing (KPM), where she was group vice president of commercial strategy and operations. At KPM, she led teams responsible for insights, digital advertising sales, incentives, and operations. Foster will report directly to Molly Battin, Home Depot's chief marketing officer.

Home Depot's chief marketing officer, Molly Battin, expressed enthusiasm about the appointment, stating that Foster's experience and track record of building high-performing teams and driving measurable growth make her an ideal leader for OAM. 'Christine’s deep experience, paired with a proven track record of building high-performing teams and driving measurable growth, makes her the right leader to grow Orange Apron Media into an even more powerful engine for our brand partners.'