Home Depot Taps Kroger Exec to Lead Retail Media Efforts
The Home Depot has appointed Christine Foster as general manager and vice president of Orange Apron Media, its retail media arm. She replaces Melanie Babcock, who left the company last October to join 1-800-Flowers. Foster currently serves as group vice president of commercial strategy and operations at Kroger Precision Marketing.
Foster will lead strategy and growth initiatives for Orange Apron Media, overseeing its strategic direction and operations. She begins her new role on September 9th and reports to Molly Battin, Home Depot's senior vice president and CMO.
Battin praised Foster's experience and leadership abilities, stating 'her vision and leadership will help us accelerate our strategy and unlock new value for the brands and customers we serve.'