Home Depot Unveils Enhanced Magic Apron Shopping Assistant

The Home Depot has rolled out updated features for its AI-powered shopping assistant, Magic Apron. Available in all 2,000+ US stores, Magic Apron enables customers to locate products, receive project guidance, and get answers tailored to their local store while shopping.

According to Jordan Broggi, EVP of Interconnected Retail, 'Customers come to The Home Depot for expert guidance, and we know they want their shopping experience to be easy and efficient.'

Magic Apron helps customers throughout their shopping experience by allowing them to ask product-specific questions, get recommendations on tools and supplies needed for a project, and access the map for their chosen store to find product aisle and bay locations quickly.