Hyundai Tackles Autonomous Driving Hurdle with Two-Track Strategy
Hyundai Motor Group is accelerating its autonomous driving ambitions with a two-track approach. The company plans to start mass-producing vehicles capable of hands-free urban driving in the second half of 2029, while launching vehicles using Nvidia's validated autonomous driving technology a year earlier.
The group's strategy centers on using Nvidia's technology to accelerate commercialization while developing its own autonomous driving system to secure long-term technological independence. Hyundai will apply Nvidia's vehicle AI computing platform and autonomous driving software to Level 2+ vehicles in the first half of 2028 and Level 2++ vehicles in the second half.
At the same time, the group is advancing Atria AI, its proprietary end-to-end (E2E) autonomous driving system jointly developed by its Advanced Vehicle Platform (AVP) Division and 42dot. It aims to mass-produce Atria AI-powered Level 2++ vehicles in the second half of 2029.
The group's Data Flywheel, which creates a continuous cycle of data collection, AI training, validation and deployment, is a key part of its strategy. Hyundai Motor and Kia sell more than 7 million vehicles annually across about 190 countries, providing a potential large-scale source of real-world driving data.