IBM and USTA Unveil AI-Powered Fan Experiences for US Open

IBM and the United States Tennis Association (USTA) have teamed up to introduce new AI-powered fan experiences for this year's US Open. The innovations are designed to help fans cut through the noise, stay closer to the action, and experience the tournament in a more personalized way than ever.

The partnership has been ongoing since 1992, bringing advanced digital experiences to over 14 million global tennis fans annually. This year's US Open comes at a time when audience demand for AI-powered features is gaining momentum.

One of the key features is the Live Updates homepage, which provides fans with a smarter and more personalized way to follow the action that matters most to them. Fans can prioritize their favorite players and quickly zero in on the matches, insights, and stories they care about most.

The Serve Quality metric is another new innovation, using advanced limb-tracking technology developed with IBM's Bob platform to analyze the precise mechanics of every serve. This generates a Serve Quality score in near real-time, giving fans a new way to understand what makes a great serve great.