IBM Brings AI-Powered Tennis to Madison Square Park
IBM is hosting a free four-day fan event at Madison Square Park in New York City from September 10 to 13, continuing its long-standing partnership with the USTA since 1992. The event features AI-powered tennis activities like a serve speed simulator and an AI photo booth, alongside live broadcasts of US Open matches.
The activation aims to engage fans with innovative digital experiences, and runs daily from 11:00 AM to 8:00 PM ET. Live coverage of key US Open matches will be available on site, enhancing fan interaction during the championship weekend.