IBM Brings AI-Powered US Open Fan Experience to Madison Square Park

IBM is hosting a free four-day event at Madison Square Park in New York City during Championship Weekend, from September 10 to 13. The pop-up will feature AI-powered tennis activations, live US Open match viewing, and official merchandise.

The event includes IBM Serve Speed, where attendees can compare their serve speed to that of the pros. There's also Calling the Shots ping pong tables with AI-generated match recaps and an AI Photobooth allowing fans to create photos placing them inside iconic US Open and NYC personas.

According to IBM, this is a continuation of its collaboration with the USTA, which has brought digital experiences to over 14 million global tennis fans annually since 1992.