IBM Brings AI-Powered US Open Fan Experience to NYC's Madison Square Park
IBM is bringing its AI-powered US Open fan experience back to Madison Square Park in New York City. The four-day event, which runs from September 10-13, will feature a range of activations, including an immersive live viewing experience, official US Open merchandise, and interactive tennis games.
The IBM Serve Speed activation lets attendees test their serve speed against the pros, while the Calling the Shots ping pong tables use AI to analyze their skills. The AI Photobooth allows fans to take pictures with iconic US Open and NYC personas.
IBM has been partnering with the USTA since 1992, bringing advanced digital experiences to over 14 million global tennis fans annually. This year's event will showcase new enhanced AI-powered innovations, including Live Updates, Serve Quality, and Key Moments.