IBM Rolls Out Advanced Features in U.S. Open App for 2026

IBM is making significant enhancements to its U.S. Open app for 2026 as part of its longstanding sponsorship of the tournament.

According to Kameryn Stanhouse, IBM's VP/Global Sports & Entertainment Partnerships, the focus this year is on bringing fans 'closer to courtside' through new metrics and personalization features.

The new features include a statistic called 'Serve Quality,' which grades serves on a scale of 0-100 based on algorithms trained on academic papers and historical data. This metric will be available in the IBM-powered AI assistant, 'Match Chat.'

IBM is also introducing an enhanced version of Match Chat that can respond to fan queries using photo and video content.