Iterable Names Salesforce Veteran Teri Hatfield as New CRO

Iterable, an AI customer engagement platform, has appointed Teri Hatfield as its new Chief Revenue Officer. With over 25 years of experience in driving high-velocity sales and data analytics growth, Hatfield will oversee Iterable's global revenue and go-to-market strategy.

Hatfield joins Iterable from Salesforce, where she served as Executive Vice President of Specialist Sales & Solutions. In her previous role, she led the strategic execution of Sales and Solutions Engineering teams across a complex portfolio that included Tableau, Slack, Digital, Service Cloud, Revenue Cloud, and Commerce Cloud.

According to Sam Allen, Iterable's CEO, Hatfield is an exceptional revenue leader who brings a unique combination of enterprise-scale GTM experience, deep expertise in data analytics, and a modern vision for AI-enabled transformation. Under her leadership, the company will focus on sharpening its enterprise story, driving disciplined execution, and helping brands move beyond legacy batch-and-blast marketing toward dynamic, moments-based 1:1 experiences at scale.

Hatfield's appointment aligns with Iterable's market position as the industry's most powerful data activation engine for AI customer engagement. She expressed her excitement about joining Iterable, stating that it sits at the center of a fundamental shift in customer engagement, moving away from legacy systems toward an open, flexible platform where data and AI connect to deliver measurable business growth.