Iterable Taps Salesforce Veteran Teri Hatfield as Chief Revenue Officer
Iterable, an AI-powered customer engagement platform, has appointed Teri Hatfield as its new Chief Revenue Officer. Hatfield comes from Salesforce, where she was Executive Vice President of Specialist Sales & Solutions, overseeing a multibillion-dollar portfolio including Tableau and Slack. At Iterable, she will lead global sales, customer success, commercial segments, and partner channel organizations.
Hatfield's experience managing complex revenue portfolios and building enterprise sales organizations is expected to be crucial as Iterable scales its go-to-market operations. The appointment reflects the growing importance of connecting governed customer data with operational systems using AI in marketing.
'I was drawn to Iterable because it sits at the center of a fundamental shift in customer engagement, moving away from legacy, retrofitted systems toward an open, flexible platform where data and AI actually connect to deliver measurable business growth,' Hatfield said.