JKH Expands Collaboration with Salesforce for Enhanced Customer Experience

John Keells Holdings (JKH) has deepened its collaboration with Salesforce to accelerate customer experience transformation in Sri Lanka. This partnership enables two of JKH's key businesses, Keells supermarkets and John Keells CG Auto, to deliver stronger customer experiences that are connected, personalized, and data-driven.

At the heart of this collaboration is Keells Nexus, one of Sri Lanka's most recognized loyalty programs powered by Salesforce and serving over 2 million members. JKH's retail sector uses various Salesforce tools such as Loyalty Management, Data 360, Marketing Automation, MuleSoft, and Agentforce Service to unify customer transactions, behaviors, preferences, and interactions.

John Keells CG Auto, the authorized distributor for BYD passenger vehicles in Sri Lanka, is using Salesforce Automotive Cloud to support vehicle inventory management and connect it with customer interactions across pre-sales, sales, ownership, and after-sales service.