Jollibee Blooms in Baguio

Jollibee, the Philippines' leading fast-food chain, brought joy to Baguio's Panagbenga Festival in 2026. The event featured a stunning float inspired by Cordilleran art, which included a Stone Kingdom symbolizing regional creativity and a giant Chickenjoy Bucket blooming from a flower.

Jollibee also offered free treats to students at the University of the Philippines Baguio and the University of Baguio, turning ordinary school days into special moments. The company's Festival Treats Promo with Coca-Cola ran from February 27 to March 1, offering a free 1.5L Coke with every 8-piece Chickenjoy Bucket.

Jollibee collaborated with the Department of Trade and Industry to expand its BEE Earth's Best Friend campaign to Benguet, encouraging sustainable practices. Customers who chose not to use plastic utensils for take-out or drive-thru orders received rewards for future visits.