JP Morgan Rebrands Campbell Global as JPMorgan Natural Capital

J.P. Morgan Asset Management is rebranding Campbell Global to J.P. Morgan Natural Capital, marking a significant evolution of the business and its focus on nature-based assets.

The move reflects the growing importance of natural capital in institutional portfolios, with the platform expanding from sustainable timberland investing to encompass broader investment opportunities across land, carbon, biodiversity, and other nature-related investments.

J.P. Morgan Natural Capital has a long history, dating back over four decades as Campbell Global, with expertise in forestry and stewardship approaches that have helped investors access the long-term value of nature-based assets.