JPMorgan Jumps into Olympic Sponsorship with Huge Bet on LA Games

JPMorgan Chase & Co., one of the world's largest banks, has made a significant bet on the upcoming 2028 Los Angeles Olympics by becoming the first-ever global banking partner.

The agreement is reportedly worth upwards of $200 million per four-year cycle, with terms not disclosed. John Slusher, CEO of the U.S. Olympic and Paralympic Properties, called JPMorgan 'as big a partner as we get.'

The partnership includes the LA 2028 Olympics, as well as the 2030 Winter Games in the French Alps.

JPMorgan is also expanding its presence in Southern California, hiring over 100 business bankers to support the games. The firm has 5 million consumer-banking customers and 589,000 small-business clients in Los Angeles already.