JPMorgan Rebrands Campbell Global as J.P. Morgan Natural Capital
J.P. Morgan Asset Management has announced the rebranding of Campbell Global to J.P. Morgan Natural Capital. This change reflects the evolution of the business and its growing focus on nature-based assets in institutional portfolios.
The company acquired Campbell Global five years ago, expanding its alternatives platform with a pioneer in sustainable timberland investing. Since then, the platform has grown in size, scale, and client reach, positioning itself to capitalize on broader investment opportunities across land, carbon, biodiversity, and other nature-related investments.
J.P. Morgan Natural Capital's CEO, Angie Davis, stated that the rebrand is 'more than a new name' but reflects who they are today and where they believe the asset class is moving. The team will continue to leverage its forestry expertise, stewardship approach, and investment discipline to help investors access the long-term value of nature-based assets.
The company manages over 1.5 million acres globally for pension funds, foundations, family offices, and other institutional investors. As of December 31, 2025, J.P. Morgan Natural Capital oversaw approximately $11 billion in assets under supervision, supported by around 150 employees across 15 U.S. states, the United Kingdom, Australia, New Zealand, and Latin America.