Judge Rejects DOJ Bid to Break Up Google Ad Tech Business

A Virginia federal judge has refused to break up Google's advertising placement technology business, opting instead for a set of behavioral fixes aimed at limiting the search giant's ability to favor its own ads and services.

The U.S. Department of Justice had sought to split off Google's ad tech business in a bid to increase competition and innovation in the market.

Judge refused to grant this request, citing instead a series of changes that must be implemented by Google to limit its dominance in the space.