Keells Deepens Salesforce Partnership for Enhanced Customer Experience
John Keells Holdings PLC has strengthened its partnership with Salesforce to accelerate customer growth in Sri Lanka. The company's supermarket chain, Keells Supermarkets, uses various Salesforce tools to manage its over two million loyalty members enrolled in the Keells Nexus program.
The loyalty management platform allows Keells to offer tailored interactions to customers, converting analytical insights into targeted actions that foster customer retention.
In addition, John Keells CG Auto deploys Salesforce technology to consolidate customer intelligence and optimize operational workflows. The company's automotive division utilizes Salesforce Automotive Cloud to oversee vehicle stock and integrate customer touchpoints across the ownership cycle.
Ramesh Shanmuganathan, Group Chief Information Officer of John Keells Holdings PLC, stated that the organization views experiential differentiation as the upcoming competitive frontier. He emphasized the importance of using data, artificial intelligence, and customer interaction tools to achieve scalable personalization.