KeyMe Taps Industry Veteran to Lead Mobile Car-Key Service Expansion
KeyMe Locksmiths has appointed Alex Coello as its new general manager of mobile services. In this role, he will oversee the company's on-site vehicle-key duplication program, which includes vans that offer key cutting, replacement, and programming services at participating retailers.
The mobile service is currently available in select Florida stores, including Home Depot locations, but KeyMe aims to expand it to over 100 sites across the Southeast and South Central regions by the end of 2026.
Coello brings extensive experience in leading consumer service operations across multiple locations. His background includes serving as vice president of operations at LUV Car Wash, where he helped grow the chain from approximately 30 sites to 86 through acquisitions and new construction.