Kraft Heinz Teams with Disney for Foodservice and Entertainment Alliance
The Kraft Heinz Company and The Walt Disney Company have formed a long-term strategic alliance that will integrate Kraft Heinz food brands across Disney's parks, resorts, cruise operations, and media platforms.
The partnership covers foodservice, events, media, and guest experiences, creating new opportunities to introduce menu innovations, dining concepts, and branded experiences inspired by Disney's portfolio of stories and franchises.
The collaboration will be rolled out across Disney's North American parks and resorts, Disney Cruise Line, and the company's studios and streaming platforms. As part of the alliance, 10 Kraft Heinz brands, including HEINZ, Philadelphia, and Kraft Mac & Cheese, will become part of food and dining experiences at Disney destinations.
The companies will introduce new menu items, guest experiences, and product offerings at hundreds of dining locations across Walt Disney World Resort in Florida, Disneyland Resort in California, and Disney Cruise Line sailings departing from North America. HEINZ condiment stations and custom-designed serving equipment will also be installed throughout Disney parks.