LFC Powers Up with Google Gemini Partnership Extension
Liverpool FC has extended its partnership with Google Pixel as the official mobile phone partner and introduced Google Gemini, the AI app, as the club's new official consumer AI partner.
The long-term collaboration will bring together Google Pixel and Google Gemini to enhance fan engagement through access to personalized and creative tools. Since partnering in 2023, Liverpool FC and Google Pixel have created memorable moments both on and off the pitch.
One notable example is Virgil van Dijk's iconic celebration with a Google Pixel phone after the Reds' late winner against Nottingham Forest during the 2023-24 season. Additionally, Mohamed Salah took a selfie with the Kop after Liverpool secured their 20th league title in 2025.
The partnership has also delivered high-profile campaigns across three seasons, achieving over one billion video views. Google Gemini will give Reds fans an ultimate football assistant by integrating with Google Maps and Gmail to streamline away-day planning and settle debates.