Life Sciences Industry Tackles Regulated Content Challenges with Salesforce's RCM
The life sciences industry is facing a significant challenge when it comes to regulated content. Commercial and medical affairs teams are spending millions of dollars and hundreds of hours creating this content, only for it to stall in Medical, Legal, and Regulatory (MLR) review.
On average, the promotional review cycle takes 50-60 days, but the problem lies not with the reviewer, but with everything that happens before it reaches them. Instead of catching issues at the end of the creation process, Regulated Content Management (RCM) moves compliance upstream by connecting claims, evidence, references, and obligations to the content throughout its lifecycle as living data.
Built on Salesforce's agentic platform, RCM combines governed compliance intelligence with agentic assistance across authoring, review, and lifecycle management while keeping human accountability at the center. Once approved, channel-specific content can move into downstream channels and experiences through Salesforce, like HCP interactions in Agentforce Life Sciences or email journeys in Agentforce Marketing.
RCM introduces a connected compliance foundation that works across existing content and authoring ecosystems. It enables teams to update every affected asset when market needs change or clinical evidence updates, avoiding costly recalls and compliance risk. This is made possible by two foundational innovations: Compliance Intelligence and Open, Federated Content Ecosystem.