Lorraine Twohill on Leading Through Change in AI Era

Google's Chief Marketing Officer Lorraine Twohill has navigated significant changes in her tenure as CMO. With over two decades of experience, she has led Google's marketing efforts through multiple product and platform shifts.

Recorded at Cannes Lions 2026, Twohill shared her approach to marketing leadership with Frontier CMO host Josh Spanier. She emphasized the importance of agility as a competitive advantage in the AI era.

Twohill believes that marketers should be part of the conversation when engineers are developing new products and features. This approach allows for more effective integration of marketing strategies into product development.