Loyalty Rewarded: Peacock Tests Tiered Perks Amid Rising Streaming Prices
Peacock is introducing a new loyalty program as it increases its subscription prices. The beta test invites long-term subscribers to join Gold, Platinum, or Diamond tiers based on their tenure, offering exclusive perks like discounts on NBC and Bravo merchandise, a free year of Instacart+, and a Pizza Hut offer tied to watching movies on the platform.
The loyalty program's goal is to retain existing customers and encourage them to watch more content. As streaming services mature and prices rise, retaining subscribers may become just as important as attracting new ones.
American Express and Bread Financial are also teaming up with the NFL to give football fans rewards and experiences tied to their favorite teams. The NFL Extra Points Credit Card program offers cards for 18 NFL teams on the American Express Network, allowing cardholders to earn enhanced rewards on eligible NFL and team purchases.